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Skipify Shopping Cart Launch

April 2023

Klaviyo

In the summer of 2023, Skipify completed its first version of their online shopping cart. The marketing team reached out and needed a series of emails to show merchants what Skipify was and what they were doing. This is the first email in the series.

85% of shoppers are unhappy with their checkout experience.

And 89% prefer Amazon vs ecommerce sites.

Why is that the case?

Native identification, secure payment, ease, and countless other reasons that dictate buying behavior, retention, and an increase in CLTV.

Let's get to the point.

The standard checkout funnel is busted and the drop off of online traffic is ugly: Friction, form fills, redirects, passwords req'd, and more, are all to blame.

What if you could checkout online with just your email and phone number, or less? We think that's the future, too.

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